With over 2.2 billion users, YouTube has become a powerful platform for people and businesses worldwide. It is no surprise that YouTube content is in high demand.
With so many people using YouTube, there is a good chance you can grow your channel and build a following. But how do you get there? How do you ensure your YouTube channel stands out from the crowd?
In this blog post, we will give you tips and tricks on how to grow your YouTube channel. From promoting your YouTube videos to building authority, these tips will help you get the most out of YouTube and attract more viewers to your channel.
- Here Are 9 Tips and Tricks to Help Grow Your YouTube Channel
- Build Your Channel Authority
- Optimize Your Thumbnails
- Create a Brief But Intriguing Intro
- Find and Use SEO-Rich Keywords
- Use YouTube Templates to Produce Engaging Videos
- Use Keyword-Rich Titles and Descriptions
- Use Appropriate Tags
- Leverage a Google Reach Planner Tool
- Promote Your YouTube Videos
- Which Marketing Techniques Work Best for YouTube Videos?
- Final Words
Here Are 9 Tips and Tricks to Help Grow Your YouTube Channel
1. Build Your Channel Authority
Build your channel authority and draw in subscribers by creating content around key themes.
Click-through rates and watch times account for the key ranking factors for YouTube videos. The number of click-throughs and watch times on your videos will decline if viewers are uncertain about your channel’s content.
However, when the audience knows what to expect from your videos, the click-through rates and view times will considerably rise, drawing subscribers.
2. Optimize Your Thumbnails
Your thumbnail is the first thing users see when they come across your video, so make sure it is eye-catching with a clear title and represents the content of your video. The thumbnail is also a crucial component of YouTube SEO. Google says that 90% of top-performing videos have unique thumbnails.
3. Create a Brief But Intriguing Intro
Intros are as vital as after the thumbnail, they are the first thing viewers see, and they serve as an important part of the video content.
Give the viewers a teaser of no more than 15 to 20 seconds that will keep them intrigued, then give the viewers a brief bio of your brand/channel, followed by another reminder of what is to come in the video.
You may consider creating catchy intros with an intro maker for YouTube, which allows you to edit the intro to reflect your brand style by incorporating your preferred colors, format, transition, and effects.
4. Find and Use SEO-Rich Keywords
Finding the right keywords can spike your monthly views considerably. Untapped keywords are the tunnel to achieving actionable results.
There are many strategies to find untapped keywords, some of which are listed below:
Target trending keywords: If you want to find keywords that are easy to rank, uncompetitive, and blow up your video views, find trending keywords using an online tool.
YouTube SEO chrome extensions: Use YouTube SEO chrome extensions such as Tubebuddy to find better keywords. All you need to do is search for a potential keyword through the YouTube search bar, and the search volume and competitiveness will appear alongside the keyword.
YouTube analytics: Use YouTube analytics to find the exact keywords that people are using to find your videos.
5. Use YouTube Templates to Produce Engaging Videos
Do not just focus solely on the topic of your video; also consider how you will aesthetically portray it.
Use engaging YouTube templates to design your videos. This will make your videos look more adept and polished, which will help you attract more viewers. You can customize and pick a template based on your niche and industry. This will give a look that best aligns with your business or personal brand.
6. Use Keyword-Rich Titles and Descriptions
Ensure your titles and descriptions are keyword-rich so that viewers searching for topics related to your content can easily find your videos.
You must have at least 70 characters (100 is the character limit) in the title. For instance, ‘best laptops in India,’ ‘best laptops of 2023’, and ‘best laptop to buy online’ are viable titles for electronics.
Enter at least 4000 characters to create a meaningful description. The maximum character count for a YouTube description is 5000. In your YouTube description, try to use various keywords and give a brief of the video’s subject.
7. Use Appropriate Tags
Give your YouTube video the appropriate tags, and include at least three pertinent hashtags in the description. Hashtags are a significant factor in video ranking because some YouTube users search for videos using them.
8. Leverage a Google Reach Planner Tool
You can calculate the reach of your YouTube channel by using the Reach Planner tool by Google. The tool will give you insights into how your digital media strategy would perform based on specific parameters like your desired audience, geographic area, your budget, etc.
9. Promote Your YouTube Videos
Do not just post your videos to YouTube; there are various other places you should publish your work. Treat your YouTube channel as a business/brand.
Ensure to promote your channel and videos on social media and other online platforms. Using the same YouTube channel name, establish a Facebook page/group, a LinkedIn profile, an Instagram page, and a Pinterest account. Keep promoting videos on these channels to reach a wider audience.
Which Marketing Techniques Work Best for YouTube Videos?
Marketing videos should be a part of any marketing plan. They are an excellent strategy for showcasing your offerings to an audience and persuading them to buy your products or services.
Following are some YouTube marketing tips:
Make the video brief and to the point. People have a shorter attention span than you may imagine. Therefore, keep the video under two minutes.
Create content based on the search intent of your audience.
Use clear and compelling titles.
At the end of the video, include a call-to-action encouraging viewers to complete a particular activity, such as signing up for your newsletter or checking out your products on your website.
YouTube has become one of the most popular platforms for sharing video content and is a great way to build a following for your brand or business.
By following the tips mentioned in the guide, you will see an uptrend in your YouTube views and subscribers and will be on your way to growing your YouTube channel in no time!